Ripple Think

Breaking rules and challenging conventions.

It all began with a conversation at Victor's Café in Copenhagen. With our deep heritage of long-term thinking and our roots firmly placed in thematic research and strategy, we imagined an entity that was evolved beyond the traditional approaches in the industry. An entity that would re-think thinking. A different way forward. A breakout business model. A flexible and daring place - a ripple of change.

We believed then, as we do today, that research and strategy remain inseparable and functioned as two halves of the same whole. We wanted to create an entity that married view and vision, returned us to inventive thinking and plain speaking creativity, exposed new strategic directions and originated big long-term ideas for our clients. Money-making ideas that made them stand up and dance the flamenco.

We envisioned a re-defined platform that was equipped to deal with the new realities of an interconnected world facing our clients. Through lateral thinking and forward-looking ideation, we would focus exclusively on anticipating and assessing the long-term currents of change altering economies, industries and businesses. We would explore the global tide of transformation, incubate over-the-horizon opportunities, force a reexamination of conventional research and become a tool for creative long-term investment inspiration.

We imagined a re-invented approach with our clients. A fresh perspective of collaboration, where we would have skin in the game, share risk and become true partners. Instead of selling a one-dimensional product, we would deliver an integrated and multi-dimensional offering suite that would help our clients capitalize upon structural change, balance their in-house capabilities and enhance the views of their thought leaders who observed the world with long-term thinking eyes.

There, in Victor's Café, we imagined a firm that would help our clients Catch the Ideas that are Changing the World.

The phrases' power laid in absolute contradiction to the conventional linear approach in the industry. We would subvert the industry model entirely, change the monoculture of short-termism and start a cultural conversion to long-term strategic thinking and sustainable value creation.

So, we did what everyone says they're going to do. We started our own firm so that we could be the change we wanted to see in this world.